Drawing its inspiration from the chic streets of the city and the sleek vibe of the booming nightlight, prettyLUXE is a New York story. Luxe styling and a casually cool essence come together to create sophisticated silhouettes for  every mood - day or night. Clean typography, minimalist images, and fresh color palettes tell the prettyLUXE brand story all while embodying that effortlessly cool edge and ease of class.